This article details our entire process for sourcing, producing and delivering our Peak Power Dog Treat products. We want to be as transparent as possible with our processes so that customers have confidence we are producing high quality products that demonstrate the utmost in care and concern for livestock, land, environment and the health of our dogs.
End to End Ownership of the Process
One of the biggest difference between what we do and what most other dog food companies do is that we own the process, from sourcing the ingredients direct from ranches, to production, marketing, sales, direct-to-consumer shipments and finance. The norm for consumer packaged goods companies is to outsource most parts of the business and usually just retain the marketing, sales and finance functions. This means there is much less visibility into the pieces of the business and because they are outsourced, there is much less ability to change those functions because they are owned by another company.